Creation
Stationery by A Magic Cabinet is the first product to be conceived for our own brand.
The bespoke range is designed by the imaginative and resourceful agency Busy Building which implemented the concept of this site and our range of writing papers reflects this aesthetic.
We offer an embossed cactus green folder of generous proportions, encasing twenty sheets of satisfyingly heavy correspondence paper printed on the front side with a rich marbling effect.
These are coupled with crisp green envelopes lined with the same luxuriant marble design and engraved with our logo. We also feature gift cards with lined envelopes and convenient luggage tags which can also be attached to presents.
Stationery by A Magic Cabinet is the first product to be conceived for our own brand. The bespoke range is designed by the imaginative and resourceful agency Busy Building which implemented the concept of this site and our range of writing papers reflects this aesthetic
The marbling technique is executed by a small studio, MAMA Silkscreen, established in 2011. Miltos Bottis and Angelina Panagiotopoulou combine the skills of marbling and silkscreen printing. These two techniques are their unique selling points.
The Greek couple studied technology in Athens and now work as designers in London. They only work manually and constantly experiment with new materials and inks.
In the beginning, coordinating their projects within their small working space was difficult. They transformed it according to the needs of each phase of printing, sometimes into a showroom, other times into a darkroom, a tumble dryer, or even a printing press!
Memory
In offering writing materials, A Magic Cabinet is following one of its intrinsic principles. The products and objects we sell are exclusive and not overly large or heavy. We select a range of objects which can be a valued possession or a part of a collection and our retail mandate is faithful to that concept. We only choose what can fit into a cabinet. Clothes, shoes, hats, furniture, wine and fresh foods have no place while stationery definitely belongs there.
I also wanted to preserve the idea of actual letter writing which threatens to be extinguished by digital means of communication. When composing the idea for this site, the rediscovery of some cards and letters was creatively fundamental and the original Magic Cabinet itself contained a folder of Florentine writing paper, decorated with vibrantly coloured motifs and gold leaf. I also remember growing up in the 1960’s when receiving a glossy postcard replete with numerous stamps and postmarks, the more indecipherable the better, was an exciting event.
I remember growing up in the 1960’s when receiving a glossy postcard replete with numerous stamps and postmarks, the more indecipherable the better, was an exciting event
Narration
Marbling, the art of printing multi-coloured patterns similar to marble or stone, on paper or fabric, has a long history. It is thought to have emerged in Greater Iran and Central Asia in the late fifteenth century.
In the seventeenth century European travelers to the Middle East were impressed by this technique and implemented it for use on book covers.
This set of writing paper and our gift cards are the beginning of our endeavor to produce stationery with a fine aesthetic and excellent quality to inspire the recording of thoughts.
