Discovery
With several branches in Athens, SkourasMed has been a pioneer in aesthetic treatment for twenty five years. The range of therapies is expansive, encompassing facial peelings, antiwrinkle treatments as well as many body therapies to aid contouring and the control of body fat.
The development of their skincare line debuted eighteen months ago by Elena Skouras and her husband José Francisco Garcia.
Their slogan «don’t cover it, correct it», shows their medical approach to dealing with skin problems treating everyone as a patient and not a consumer.
Their slogan «don’t cover it, correct it», shows their medical approach to dealing with skin problems treating everyone as a patient and not a consumer.
They both came to the business as potential consumers, not laboratory technicians, like most cosmetic companies.
SkourasMed provides an extensive range of reasonably priced creams and serums and we are offering all of these. Results are visible after about three weeks.
Skouras Med cosmetics have a high percentage of active ingredients: the 1% Pure Retinol serum really has 1% of pure retinol, while the Vitamin C Antioxidant serum contains 30% Vita min C. The creams help to delay the ageing process, can preserve the results of facial plastic surgery and deal with resistant skin problems.
«Being able to combat acne without drugs and in just four months is really something», says José referring to their Acne Spot Serum.
Before launching a new product, the founders focus on specific skin needs, international research obtained from international conferences they attend and their customer feedback.
Memory
The founders of SkourasMed are Elena’s parents, Thanasis and Athina Skouras, met 47 years ago in the first year of medical school in Thessaloniki.
Athina, whose comforting presence in the clinics exudes an air of quiet authority, told me with a restrained smile how on Thursday 13 December 1973, a day on which she tells me, all her significant life events would fall, she sat next to Thanasis in a lecture hall. They were in their third year of microbiology and they shared a microscope and whispered to each other. The professor tried to separate them but the forty students in the room protested they should be allowed to be together.
Thanasis is an ENT surgeon. He introduced functional rhinoplasty to Greece, changing the shape of someone’s face so they can breathe again. Athina worked for 37 years as a lung doctor at the Sotiria hospital and their son George also practices plastic surgery.
Elena studied Communications, Marketing, Economics and Health Policy and then worked in this particular field in the United States. José is a nuclear engineer and received an MBA from the famous Bocconi University in Milan, where he met Elena.
SkourasMed are synonymous with technical know-how, patient care and investment in the latest technological advances. The same philosophy applies to their cosmetics line, which was a dream of Thanasis and Athina brought to life by Elena and José.
SkourasMed are synonymous with technical know-how, patient care and investment in the latest technological advances. The same philosophy applies to their cosmetics line, which was a dream of Thanasis and Athina brought to life by Elena and José.
Narration
SkourasMed has branches in Maroussi, Kolonaki and Glyfada in Athens and in Rhodes.
José is in charge of selecting the cosmetics’ ingredients, while Elena oversees the communications.
If José had to choose just two ingredients, it would be SPF as 85% of all signs of aging are attributed to sun exposure and retinol as it combats aging, acne, pigmentation and dryness.
José and Elena are always amazed at the results of a good skincare routine and their biggest hurdle is making their customers understand that they need to stick to that and not expect magical results without the necessary disciplined approach.