Discovery
A Magic Cabinet shares an emerging preference for healthful foods. The nutritional benefits of nut butters are widely recognized as they provide a stable source of non animal protein, offering healthy fats and a feeling of satiety. They are smoothly spreadable and come in many different varieties.
I had long been a fan of peanut butter and I was graduating on to the almond alternative. Whilst at the sublime Euphoria Spa in Mystras, the breakfast emphasis was focused on emulsifiers such as avocado and cashew butter. I then bought a jar of Nutlers’ butter and was thrilled.The consistency is that of a delicious amalgam of cashews resulting in a thick flavourful emulsion.
The Nutlers is a family business specialising in nut butters, started in March 2018 by George Fotou and his brother in law, Konstantinos Platanakis.
The graphics on the packaging have a whimsical air to them.
There are six Nutlers products so far: four derived from almonds and one each from cashews, peanuts and hazelnuts respectively. All the butters are salt, sugar, preservatives and palm oil free.
The company’s aim is to support Greek producers and that is why everything is made in Greece, using the finest local ingredients with the only exception being the cashews that are imported from either Vietnam or India. They source the finest quality almonds from Thessaly and peanuts from the Peloponnese. It is worth noting that even their hazelnuts are Greek, an ingredient traditionally imported from Turkey.
The company’s aim is to support Greek producers and that is why everything is made in Greece, using the finest local ingredients with the only exception being the cashews that are imported from either Vietnam or India.
The nuts are initially roasted, then pulped before being packaged. The Nutlers’ team is in charge of all processing stages, from sourcing the raw ingredients to packaging and distribution.
George and Konstantinos choose to manufacture in small numbers so that their products can be as fresh as possible.
Memory
George is proudly continuing his family business whilst Konstantinos, an MBA graduate from the Economic University of Athens, initially worked as a corporate executive. He has been able to use that experience in his position as the sales and marketing head of the company.
Both founders enjoy the technical experience of their established company and spend a long time researching the best raw ingredients and testing their products before taking them to market.
Narration
The Nutlers have their company premises, including the workshop, in the harbour city of Volos and employ seven full time members of staff.
Nuts are seasonal products, harvested and processed from September to March each year.
George and Konstantinos are emboldened by their customers’ positive feedback, which also inspires them to keep getting better and to extend their product line.
The Nutlers’ aim is for their consumers to use their products, rather than less healthy options they have been used to. They also want to dispel the myth of nut butters only being used on bread. «They are equally tasty with fruit or yoghurt», according to Konstantinos.
The Nutlers’ aim is for their consumers to use their products, rather than less healthy options they have been used to. They also want to dispel the myth of nut butters only being used on bread.
Almonds originated in the Middle East but have been flourishing in the Mediterranean since ancient times, like in many other warm climates.
Cashew trees are part of the Anacardium family. They originated in Brazil and Portuguese from where explorers took them to other territories in the 16th century. They are now grown in Mozambique, Tanzania, Kenya and India.
